Trade visitors promotion campaign

electro, Automation Industrielle and energy are being promoted intensely to professional and trade visitors, through an extensive and carefully planned multimedia and direct marketing trade visitors promotion campaign to attract key personnel from the public and private sectors.

The purpose of the trade visitors promotion campaign is
• to inform about this landmark gathering of the market leaders in Algeria
• to build traffic at the show to around 8,000 visitors of the trade
• to produce business leads that the exhibitors can follow up on.

electro, Automation Industrielle and energy  advertising is intended to produce the following response:
• visit the website www.electro-automation.info for more information
• call or e-mail for more information
• come and visit electro, Automation Industrielle and energy

The trade visitors promotion campaign includes:
        
1. Radio clips

El Bahdja:    30 sec. on prime time
Chaine 3:    30 sec. on prime time

2. Ads in regional and national newspapers and business magazines (french and arabic).   Full page ads in:

El Khabar           
El Moudjahid          
El Watan
El Watan Economie
Le Point Economique                                            
Le Quotidien d’Oran
Liberté
Liberté Economie
                
3.    Media partnership and several advertisements in the following magazines:  

Algeria Tenders            
AM Afrique Magazine    
BilaterAL
Jeune Afrique
L‘Actuel International         
PME Magazine                             

4.  Direct marketing and telemarketing

    The direct marketing campaign starts six weeks prior to the events. The campaign includes
    •    classic mail-shots of trade invitations (4 colour French flyer)  
    •    fax-shots (one page A4 highlighting the strong points)
    •    e-mail shots with a link to the official website

5.  Promotions through exhibitors
 
    •    every exhibitor is provided with as many cost-free invitation tickets as needed in order to invite their clients to visit their stand
    •    every exhibitor is provided with as many cost-free posters as demanded
    •    mail, e-mail and fax shots by exhibitors
    •    advertisements in dailies, weeklies and monthlies by exhibitors
    •    commercials on TV and radio

6.    Online coverage

    www.electro-automation.info

7.     Press conferences

8.     Official catalogue

9.     Official dailies
 
Reporting about new technologies and products on display, top official visits and every exhibition day’s highlights.