Trade visitors promotion campaign
electro, automation industrielle & energy are being promoted intensely to professional andtrade visitors, through an extensive and carefully planned multimedia and direct marketing trade visitors promotion campaign to attract key personnel from the public and private sectors.
The purpose of the trade visitors promotion campaign is:
visit the website www.electro-automation.info for more information
call or e-mail for more information
come and visit electro, automation industrielle & energy
The trade visitors promotion campaign includes:
| 1. | Radio clips Chaξne 3: 30 sec. on prime time | |
| 2. | | Ads in regional and national newspapers and business magazines (French and Arabic): El Khabar El Watan El Moudjahid |
| 3. | Banner advertisement at important points in the city | |
| 4. | | Media partnership and several advertisements in the following magazines: Algeria Tenders Appros Industrie Arabies Arab Oil & Gas Magazin BilaterAL Corporate Africa Crescendo LActuel International |
| 5. | Direct marketing and telemarketing The direct marketing campaign starts six weeks prior to the events. The campaign includes: | |
| | personalised mail invitations including entrance tickets and information on the show | |
| | personalised e-mail invitations including entrance tickets and information on the show | |
| | several e-mail-shots to with a link to the official website | |
| | fax-shots (one page A4 highlighting the strong points) | |
| | mailings with invitation cards to trade visitors | |
| 6. | Promotion through exhibitors | |
| | every exhibitor is provided with as many cost-free invitation tickets as needed in order to invite his clients to visit his stand | |
| | mail, e-mail and fax shots by exhibitors | |
| | advertisements in dailies, weeklies and monthlies by exhibitors | |
| 7. | Online coverage www.electro-automation.info | |
| 8. | Official catalogue | |
| 9. | Official dailies Reporting about new technologies and products on display, top official visits and every exhibition days highlights. |
