electro, automation industrielle & energy
Algeria's 5th International Electrical Engineering, Industrial Automation and Energy Exhibition
28 February - March 03, 2011
Palais des Expositions d'Alger - Safex

Trade visitors promotion campaign

electro, automation industrielle & energy is being promoted intensely to professional and trade visitors, through an extensive and carefully planned multimedia and direct marketing trade visitors promotion campaign to attract key personnel from the public and private sectors.

The purpose of the trade visitors promotion campaign is:

to inform about this landmark gathering in Algeria
to visit the website www.electro-automation.info for more information
to call or e-mail for more information
to pre-register as a trade visitor on the website
to produce valuable business leads that the exhibitors can follow up on

The trade visitors promotion campaign includes:

1.		Radio clips The direct marketing campaign starts 3 months prior to the event. The campaign includes: personalized e-mail and fax invitations including online entrance tickets and a link to the official website addressed to trade visitors, ministries, communities and global players personalized mail invitations including printed entrance tickets and information on the show to trade visitors from Algeria, Morocco and Tunisia by the respective Chambers of Commerce and Industry four weeks prior to the event e-mail-shots with trade invitations and a link to the official website to Algerian trade visitors by the German-Algerian Chamber of Industry and Commerce two months and six weeks prior to the event personalized invitation cards for companies exhibiting at electro, automation industrielle & energy which they can send to their clients and professional partners to invite them to the trade fair Press conference
2.		Promotion through exhibitors every exhibitor is provided with as many cost-free invitation tickets via mail and e-mail as needed in order to invite his clients to visit his stand mail, e-mail and fax shots by exhibitors advertisements in dailies, weeklies and monthlies by exhibitors
3.		Ads in regional and national newspapers and business magazines  (French and Arabic): El Khabar El Watan El Moudjahid Appros Industrie Arabies Arab Oil & Gas Magazin BilaterAL Crescendo Elektrokent-Perpa Magazine L‘Actuel International
4.		Radio clips Chaîne 3: 30 sec. on prime time
5.		Banner advertisement at important points in the City
6.		Online coverage www.electro-automation.info
7.		Official catalogue
8.		Official dailies Reporting about new technologies and products on display, top official visits and every exhibition day’s highlights.